We're the first to admit that we don't know everything about creating and running your own company. It's true, we've managed to keep the (remote) lights on at Test Double for over six years, but we attribute most of what we've learned to others who have helped us along the way. We've received phenomenal mentorship from business leaders we deeply respect. We've read—well, Todd has read—lots of books on sales and management. And our roles as consultants have given us front row seats to a lot of the challenges that business leaders face.
All told, we want people to take away one thing: running a business is hard, but it isn't rocket science. Our goal is to demystify the aspects that we wish we others had told us before we started the company. In the near future, we hope to also share additional answers to some of the other questions we received in the run-up to this talk that we didn't have time to include in a 40 minute presentation format. Stay tuned!
If you enjoy the talk, please share it with your friends and colleagues! If anything in the talk piques your interest, we'd love to hear from you, too!